This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. Khazanah Mas's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Khazanah Mas's can face. PESTLE Analysis on Malaysia Airlines (MAS) Political: Air transport agreement between the government of the United States of America and the government of Malaysia during 21 st June 1997. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. - Adherence to Common Law Is the country following common law which is uniform for all parties whether domestic or international. Air Asia PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In Malaysia, the outbreak of the pandemic subtype COVID-19 has resulted in the closure of many airports and also the reduction in the number of flights due to this pandemic (Salcedo, Yar, & Cherelus, 2020; Chin . The airline industry needs to do regular technical up-gradation of their system and work on the communication with the air traffic. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. Though the number of passengers has increased over the years, most airline companies failed to see a surge in their revenue. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. This section is available only in the 'Complete Report' on purchase. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. - Employment Rate If the employment rate is high then it will impact Khazanah Mas's strategies in two ways it will provide enough customers for Khazanah Mas's products, and secondly it will make it expensive for Khazanah Mas's to hire talented & skillful employees. The top executives pondered various options, including a rebrand of the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. Increasing operational cost due to newly imposed wage policy by government. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Khazanah Mas's can borrow cheaply under such circumstances. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. As a service-providing industry, the airlines can incorporate constant technological changes to improve their services. Core Competencies, Pestle Analysis, SWOT-AnalysisCo-OpetitionPESTLE AnalysisHandbook of Research on Decision-Making Techniques in Financial MarketingKodak, Fight to Revive. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. The government has set up some strict rules and guidelines for the operation of an airline which can ensure the utmost security of the passengers. These measures should consist of legal, institutional and administrative dimensions. The empirical study has been undertaken focusing on the undergraduate students with sample size of 108 selected mainly from Ahmedabad and Gandhinagar as both the districts are having many institutes offering education in different streams. Some of the economic factors that Khazanah Mas's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Purpose of this agreement is to allow both country to have the right to fly across its territory without landing. Apart from operating from its home base, Kuala Lumpur International Airport, the company operates in Europe, the Middle East, Australasia, North and South Asia, and Southeast Asia. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Khazanah Mas's. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Malaysia Airlines (MH) has collaborated with Japan Airlines (JL) since July 25, 2020 to further optimize the convenience of travelling between Japan and Malaysia, allowing customers to benefit from more flight choices. Analyze the Mas Malaysia external competitive environment to identify opportunities and threats. Enter the email address you signed up with and we'll email you a reset link. Please note that you agree to receive email updates from us on our new reports and solutions. 2020 in order to break the COVID- bondage (Tang, 2020; Shah, et al., 2020). The airlines also need to keep an eye on the comfort of the passengers. Hence, an airline must have a good reputation. The companies can take on some corporate responsibilities and include environment-conscious messages in their campaigns. This can help Mas Malaysia to bring in more transparency and make supply chain more flexible. The government of each party has adhered to the treaties done by previous governments, so there is a consistency in both rule of law and regulations. In case you need the complete report please purchase using the buy options displayed. Journify | Home - https://journify.malaysiaairlines.com/content/journify/my/en/home.html, 4. Airline Industry Analysis. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. For the past three years MAS has been undergone dramatic changes that turnaround the position of the company inside the competitive and ever challenging airline industry. As of early 2021, the MAB has around 12,000 employees in 53 cities. . I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. It can be concluded that measures should concentrate on the causes of NPLs rather than amnesties in order to mitigate the problem of NPLs. INTRODUCTION OF PESTEL ANALYSIS For the development of any country many factors plays vital role. Read More. It is projected that every year around 6 to 8 million youth will enter the labour force each year for coming ten years. - Level of Acceptance of Technology in the Society Khazanah Mas's has to figure out the level of technology acceptance in the society before launching new products. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. By using the PEST analysis, MAS airlines will link the entire four forces that may influence their business in general and competitive environment. Mas Malaysia has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Mas Malaysia. The trades as well as all the factors are interrelated. - Unrest within the Country & Chances of Civil Unrest We dont think that Khazanah Mas's business operations are facing any dangers from any kind of civil unrest or internal militant operations in the country. Often companies enter the arena without requisite infrastructure to support the technology oriented model. As the aviation business can be profitable in the long term, the government may want to invest. Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. Her neighboring countries are Singapore, Thailand, Indonesia, and Vietnam. - Level of Household Income and Savings Rate Increasing consumption and stagnant household income in United States had led to credit binge consumption. Political environment and other factors not only impact the cost of doing business but also long term sustainability. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. PESTEL analysis airline industry can show how the financial situation of a nation can impact the airline industry: Recession and unstable economic conditions can severely affect the airline industry. PESTEL ANALYSIS OF MALAYSIA AIRLINES POLITICAL Taxation - an obstacle during recession. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. Malaysia Airlines: The Marketing Challenge after MH370 and MH17 case study (referred as Mas Malaysia for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. Choosing the vision, mission and the reason of existence for Mas Malaysia. For this reason, the aviation industry is widespread and may get affected by different external factors. Analyze Strengths and Weaknesses of Mas Malaysia. 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